Thursday, June 03, 2004

Random Thought # 2

If there's an ad that really bugs me, it's that radio ad of Globe announcing that raffle of theirs. The style is of a radio play wherein the father berates his son for using his cellphone too much, and the son asks the father something along the lines of "You think that it's fun doing this? I'm doing it all for you!" Upon which he begins to list down the possible things that can be won. Touched (?) by his son's gesture, the father gives him money for his cellphone. Instead of thanking his father, the son says something like, "Sa susunod, Papa, huwag kayong maghusga!"

Why does it bother me? One is the son's apparent disrespect for the father, which is indicative of the deterioration of values our youth is currently experiencing. And, sadly, aided by the adults who make the ads, who should know better. Huwag husga? The father shouldn't judge his son for wasting time?

The other is the message in the ad that the items and cash up for grabs can be won so easily, so much so that one only needs to use his/her cell phone all the time.

Then again, I never really bought into the whole cell phone culture, so maybe I don't understand it, but you know what? I'm glad I'm not a slave to my cell phone. I'm a slave to my computer, but that's a totally different matter...

No comments: